Gay pride adidas trainer

Pride (Covid)

"At adidas, we believe affectionate unites. Pride is about all the acts of love that bolster the LGBTQ+ community, especially in challenging times. We desire to combat the historic erasure that Black, Indigenous, and People of Color (BIPOC) have faced, both within the LGBTQ+ movement and beyond. Alongside our partners, Athlete Ally and Stonewall, we are committed to amplifying BIPOC LGBTQ+ voices in our serve together.

This Pride month, we’re teaming up with athletes and advocates in the queer community, loved one organizations and others to split real stories of inspiration, solidarity, and self-expression. 

We’re connecting in fresh ways, through video calls and FaceTime photoshoots, transcending boundaries both literal and figurative to carry together our adidas athletes and allies across the world. 

The #LoveUnites conversation is where we’ll contribute stories of Pride from all corners of the LGBTQ+ collective, to highlight the diversity of identities and voices that adoration unites." 

The collection featured eight pairs of shoes, in line with what we've seen in the

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